Everything big starts little.
-Author Unknown
We are quickly approaching the last quarter of 2020 and it has certainly been a VUCA (volatile, uncertain, complex, and ambiguous) time for most of us. With this blog, I want to introduce the concept of the Twelve Week Year as a potential process for achieving our goals. One of my former sales teams used the book “The Twelve Week Year” by Brian Moran as a framework for setting and achieving goals. The concept behind a twelve-week year is that in chunking down our year into four segments of twelve weeks each, we create expanded opportunities for success. When you think about it, this suggestion makes a ton of sense. Many of us want the fourth quarter to be stellar so using this process may give you the jump start on goals that require accountability and measurement over the last twelve week time frame of this year potentially leading to greater success with goal attainment. Experimenting with this process also sets us up for success with 2021 goals.
Other authors have supported the concept of breaking goals down into manageable parts. Jack Canfield in “The Success Principles” advises us to break down our goals to avoid being overwhelmed by the expected outcomes. He shares that by using mind maps as well as connecting with other individuals who have accomplished what we are about to undertake allows us to build action steps that align our behaviors with success. David Allen in “Getting Things Done” refers to this process as going from the ‘Big Picture” to the nitty-gritty. In getting to the nitty-gritty, we focus on behaviors and tools that allow us to accomplish tasks at the level that work really happens. There are many other authors that guide the process of chunking down goals so there must be at least one that can help you think differently about your fourth quarter goals!
The Twelve Week Year uses three principles which are the foundation for the process: accountability, commitment and greatness in the moment. Essentially, accountability means we have freedom of choice but once we make that choice we have an ownership to see it through. Commitment is the personal promise we make to ourselves once we have made the choice and from their perspective is accountability projected into the future. Greatness in the moment refers to the willingness to do the things that lead you into your greatest success-even when you may not want to.
Next, the authors share the five execution disciplines which are the foundations for consistent action. The first is vision. What is your vision for yourself? Do you have a clear picture of what you want to happen? Do your personal and business visions align? When we are able to align these two visions, it creates an emotional connection needed for sustainment of commitment and continual consistent action and it becomes our “why”.
Once the vision in place, action begins in working the plan. The purpose of an effective plan is to clarify and focus behaviors on highest priority initiatives and action steps. This plan becomes your road map to success. John Norcross in “Changeology” also advises that we need a plan prior to engaging in our goals. The author shares that resistance to planning is fed by our drive to begin immediately on the goal relinquishing any roadmap to guide the process. One of the quickest ways to derail change efforts is to not have a plan for how one will reach success. It is only when we give structure to our goals by planning the steps to accomplish them do we increase the opportunities for success. Matthew Kelly in “The Rhythm of Life” includes the question “how am I going to get there” in his list of five questions. He adds that humanity has been asking this question consciously or unconsciously since the beginning of time which shows that we have understood the importance of planning for a really long time!
Planning is followed by process control which begins with the identification of tools and actions that align daily with the most important steps for ultimate success. Ensuring that you focus your time on critical actions for success is essential to creating the outcomes you want. Tools and actions are followed by measurement. Often we can identify goals and what actions steps we need in order to accomplish our goals yet we frequently forget how and what we are going to measure. What I like about the Twelve Week Year process is that you evaluate yourself daily. Without a consistent process for checking in with ourselves, we may find that we return to our habits and forget our commitment to the new behaviors. The final discipline is the use of time. If we are not able to control our time, we will not be able to control our results. This can be a difficult discipline for some as it may mean saying no to some requests and people.
“The Twelve Week Year” offers us an opportunity to view our goals and aspirations in such a way that they become manageable and ultimately achievable. The process also allows you to think differently about how to approach our fourth quarter goals, whether they be professional or personal, in a manner that supports and aligns with what matters most.
To Your Success!
Dr. Peggy